The Silence of the Damp

Moisture damage is largely invisible, accumulating behind walls, under floors, inside ceiling cavities for months or years before anyone notices. By the time the smell arrives or the surface staining appears, the damage is already extensive. That is a health argument as much as a building one, which is why it now sits with Brad at the top of the day. The Hannibal Lecter angle also implies the threat is intelligent and adaptive: block one pathway and it finds another. Unsettling, accurate, and memorable.